Privacy policy
Last updated: 8 June 2026
This Privacy Policy describes how Anatomic Studios Sweden AB, company registration number 559037-3261 (“Anatomic Studios”, “we”, “us” or “our”), collects, uses, stores and shares personal data when you visit our website, use our webshop, use our app or digital tools, place an order, communicate with us, or otherwise interact with us.
Anatomic Studios is responsible as data controller for the processing of your personal data, unless otherwise stated in this Privacy Policy.
This Privacy Policy should be read together with our Terms of Service, Cookie Policy and other policies available on our website.
If you have any questions about this Privacy Policy or how we process personal data, you can contact us using the contact details at the end of this policy.
1. Scope of this Privacy Policy
This Privacy Policy applies when you:
- visit our website or webshop;
- browse, order or purchase our products;
- submit an order request or product information through our app or other digital tools;
- provide measurements, scan data, images, design preferences or other product-related information;
- communicate with us by email, forms, phone, social media, app or other channels;
- interact with us as a prosthetic user, customer, clinic representative, partner, supplier or prospect;
- subscribe to newsletters or other marketing communication;
- otherwise use our products, services or digital tools.
For more information about how we use cookies and similar technologies on our website, please see our Cookie Policy.
2. Personal data we collect
Depending on how you interact with us, we may collect and process the following categories of personal data.
Contact details
Such as your name, email address, phone number, billing address, shipping address, clinic or company name, job title and other contact information.
Order and transaction information
Such as products viewed or purchased, order details, payment status, invoice information, shipping information, returns, exchanges, support requests and order history.
Payment information
Payments are handled through the payment methods available at checkout or otherwise agreed with Anatomic Studios. We may receive payment confirmation, transaction details and limited payment-related information, but we do not store full payment card details ourselves.
Account information
If you create an account, we may process account-related information such as login credentials, preferences, account settings and order history.
Communication and support information
Such as emails, form submissions, support tickets, customer service history, product preferences, design feedback, order-related comments and other information you choose to share with us.
Product, prosthetic and customization information
To create and deliver our products, we may process information related to the product you order or request, such as prosthetic type, cover type, side, size, design preferences, colors, measurements, reference images, photos, scans, fit-related information, production files, design files, 3D files and other product-specific details.
We only process this information where necessary to handle your request, create or deliver the product or service, provide support, enable future reorders or adaptations, or where otherwise permitted by applicable law. Where required, we rely on your explicit consent.
Clinic, partner and business contact information
If you interact with us as a representative of a clinic, company, distributor, supplier or other organization, we may process your name, work contact details, role, organization, communication history and business-related notes.
Marketing and interaction data
Such as newsletter subscriptions, email interactions, form submissions, event registrations, campaign interactions, preferences and communication history.
Website, device and usage information
Such as IP address, browser type, device information, operating system, referring URLs, pages visited, time spent on the website, click behavior and other technical or usage data.
Cookies and similar technologies
We use cookies and similar technologies to provide website functionality, improve the user experience, analyze website performance and, where applicable, support marketing and advertising. For more information, please see our Cookie Policy.
3. How we collect personal data
We may collect personal data:
- directly from you when you place an order, submit an order request, create an account, contact us, fill in a form, subscribe to a newsletter, provide scan data or otherwise communicate with us;
- automatically when you visit or use our website, webshop, app or digital tools;
- from Shopify and other service providers that help us operate our website, webshop, payments, shipping, analytics, marketing, customer support and IT systems;
- from clinics, prosthetists, distributors, partners or other third parties involved in your order, request, referral or product delivery;
- from publicly available sources, business contacts, events or social media platforms, where relevant for business communication.
4. Why we process personal data, legal basis and retention
We only process personal data when we have a lawful basis to do so. The table below explains the main purposes for which we process personal data, what data may be involved, the legal basis and how long we generally retain the data.
| Purpose | Examples of processing | Categories of data | Legal basis | Retention |
|---|---|---|---|---|
| Administering purchases and orders | Handling orders, payments, confirmations, delivery, returns, exchanges and order-related communication | Contact details, order information, payment confirmation, shipping details, product preferences | Performance of contract, legitimate interest | As long as necessary to handle the order, customer relationship, repeat orders, support, complaints, legal obligations and documentation |
| Creating and delivering custom-fit or personalized products | Processing product requirements, design preferences, measurements, scans, images, fit-related details, production files and 3D files | Product information, measurements, scan data, images, design preferences, prosthetic-related details, production files and 3D files | Performance of contract, legitimate interest, and where required explicit consent | As long as necessary to produce, adapt, reproduce or support the product, including future reorders, replacements, customer support and product documentation |
| Customer support | Responding to inquiries, handling support tickets, answering product questions and assisting with delivery or product-related issues | Contact details, communication history, support tickets, order information, product-related information | Legitimate interest, performance of contract | As long as necessary to handle the matter, provide follow-up support, manage complaints and maintain relevant documentation |
| Communication with clinics, partners and business contacts | Managing clinic relationships, responding to inquiries, providing product information, handling B2B orders and follow-ups | Name, work contact details, organization, role, communication history, business notes | Legitimate interest | As long as necessary for the business relationship, follow-up, support and documentation |
| Marketing and newsletters | Sending newsletters, updates, event invitations, product information and other marketing communication | Contact details, marketing preferences, email interactions, form submissions | Consent where required, or legitimate interest where permitted | Until you unsubscribe, withdraw consent or object, or until the information is no longer relevant for marketing purposes |
| Website operation and improvement | Maintaining the website, analyzing use, improving functionality, fixing bugs and ensuring a good user experience | IP address, device information, browser information, usage data, visited pages | Legitimate interest, consent where required | According to our cookie settings, tool-specific retention periods and as long as necessary for website operation, analytics and security |
| Security and fraud prevention | Protecting our website, services, users and business from misuse, fraud, unauthorized access or malicious activity | Technical data, account information, transaction information, security logs | Legitimate interest, legal obligation where applicable | As long as necessary for security, fraud prevention, investigation and legal documentation |
| Financial management and bookkeeping | Invoicing, accounting, bookkeeping, payment reconciliation and tax compliance | Invoice information, payment information, order information, verification number, customer details | Legal obligation | As required by applicable accounting, tax and bookkeeping laws |
| Legal claims and compliance | Handling complaints, disputes, legal claims, authority requests and enforcing our terms and policies | Relevant order, communication, transaction and support information | Legitimate interest, legal obligation | As long as necessary to comply with legal obligations or establish, exercise or defend legal claims |
5. Retention of personal data
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy, or for as long as required or permitted by applicable law.
How long we keep personal data depends on the type of information and the reason we process it. For example, we may keep order information, product information, measurements, scan data, design files, 3D files and related communication for as long as necessary to produce, adapt, reproduce or support our products, including future reorders, replacements, customer support, complaints and product documentation.
Because many of our products are custom-fit or personalized, previous product and design information may be relevant for several years after the original order, for example if a customer, clinic or prosthetist contacts us for a reorder, replacement, adaptation or follow-up support.
We may also keep information where necessary to comply with legal obligations, such as accounting and tax requirements, or to establish, exercise or defend legal claims.
When personal data is no longer necessary for the purposes for which it was collected, we will delete, anonymize or otherwise limit access to it where appropriate. You may also contact us to request deletion of your personal data, subject to applicable legal limitations.
6. 3D scanning, scan data and TrueDepth camera sensor
Anatomic Studios may use an app, scanning application or digital scanning solution to support the creation of custom-fit or personalized products.
What information may the scanning solution collect?
During scanning, the scanning solution may collect depth information, RGB image information and camera metadata from the device, including information generated by the TrueDepth camera sensor where applicable.
The scanning solution may also collect or generate scan files, 3D files, images, measurements and other product-related data needed to create, adapt or support a product.
Why is this information collected?
The information is used to generate a 3D representation or mesh of the scanned object. This helps us create, adapt, produce, reproduce or support custom-fit and personalized products.
Is the information shared with third parties?
The data is used to create or support the relevant product or service. We do not sell scan data.
We may share data with service providers, production partners or technical providers only where necessary to provide the product or service, operate our systems, store data securely, produce the product, or fulfill the purpose for which the data was provided.
Where is the information stored?
Depending on the scanning workflow, the information may be stored locally on the device, temporarily in the application, uploaded to a secure server, or stored in systems used by Anatomic Studios to process the order or service request.
Where temporary files are created in the app, they may be overwritten during a later scan, removed when the user logs out or uninstalls the app, or deleted in accordance with applicable retention routines. If data is uploaded to our systems, it may be retained where necessary for order processing, production, future reorders, replacements, support, product documentation or legal reasons.
Face data
Our scanning solution is not designed for capturing face data. We do not recommend using the scanning application to capture face data, as such data may be sensitive.
If face data is accidentally captured and stored on our systems, we will not sell, disclose or share such face data for unrelated purposes. We reserve the right to remove such data and may delete it upon request, unless we are legally required or permitted to retain it.
7. Shopify and webshop processing
Our webshop is powered by Shopify. Shopify may process personal data in connection with the operation of the webshop, checkout, payment, security, fraud prevention, analytics and related e-commerce functions.
Information you provide through our webshop may be processed by Shopify and its service providers in order to provide and improve the webshop and related services.
To learn more about how Shopify processes personal data, you can review Shopify’s own privacy information here:
https://privacy.shopify.com/en
8. How we share personal data
We may share personal data with trusted third parties where necessary for the purposes described in this Privacy Policy.
This may include:
- Shopify and related e-commerce service providers;
- payment providers;
- shipping and logistics providers;
- IT, hosting, cloud storage and security providers;
- business administration, accounting and invoicing systems;
- CRM, customer support and communication tools;
- analytics, marketing and advertising partners;
- production partners and suppliers involved in creating or delivering our products;
- clinics, prosthetists, distributors, insurance providers or other parties involved in an order, referral, reimbursement or product delivery process;
- professional advisors, such as accountants, auditors, lawyers or insurers;
- public authorities, courts or law enforcement where required by law.
We only share personal data where necessary and appropriate. We require service providers that process personal data on our behalf to protect the data and process it only in accordance with our instructions and applicable law.
We do not sell your personal data.
9. Marketing and communication preferences
We may send you marketing communication, newsletters or product updates if you have signed up to receive them, if you are an existing customer or business contact, or where otherwise permitted by law.
You can opt out of marketing emails at any time by using the unsubscribe link in the email or by contacting us.
If you opt out of marketing communication, we may still send you non-marketing communication, such as order confirmations, delivery updates, support responses, invoices or other service-related information.
10. Cookies and analytics
We use cookies and similar technologies to operate our website, remember preferences, analyze website performance, improve the user experience and, where applicable, support marketing and advertising.
Some cookies are necessary for the website and webshop to function. Other cookies, such as analytics, personalization or marketing cookies, may require your consent depending on applicable law.
You can manage your cookie preferences through the cookie banner or settings available on our website. For more information, please see our Cookie Policy.
11. International transfers
We may transfer, store or process personal data outside the EU/EEA, including where our service providers, Shopify or other technical systems are located outside the EU/EEA.
Where personal data is transferred outside the EU/EEA to a country that has not been recognized by the European Commission as providing an adequate level of protection, we will rely on appropriate safeguards, such as the European Commission’s Standard Contractual Clauses or other lawful transfer mechanisms.
You can contact us if you would like more information about international transfers and the safeguards used.
12. Security
We take appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, alteration or disclosure.
However, no method of transmission over the internet or method of electronic storage is completely secure. We therefore cannot guarantee absolute security. We encourage you not to send sensitive or confidential information through unsecured channels.
13. Children’s data
Our website, webshop, app and services are not intended for children. We do not knowingly collect personal data from children without appropriate consent from a parent or guardian where required.
If you believe that a child has provided us with personal data, please contact us so that we can take appropriate action.
14. Your rights
Depending on where you live and subject to applicable law, you may have the following rights in relation to your personal data.
Right of access
You may request information about whether we process your personal data and receive a copy of the personal data we process about you.
Right to rectification
You may request that inaccurate or incomplete personal data is corrected or completed.
Right to erasure
You may request that we delete your personal data in certain circumstances, for example if the data is no longer necessary for the purpose for which it was collected.
Right to restriction of processing
You may request that we restrict the processing of your personal data in certain circumstances.
Right to data portability
Where processing is based on your consent or a contract and carried out by automated means, you may have the right to receive personal data you have provided to us in a structured, commonly used and machine-readable format.
Right to object
You may object to processing based on our legitimate interest. If you object, we will stop processing the personal data unless we can show compelling legitimate grounds for the processing or need the data to establish, exercise or defend legal claims.
Right to object to direct marketing
You may object to the processing of your personal data for direct marketing purposes at any time.
Right to withdraw consent
Where we rely on your consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
Right to lodge a complaint
You have the right to lodge a complaint with your local data protection authority.
In Sweden, the supervisory authority is:
Integritetsskyddsmyndigheten (IMY)
Website: www.imy.se
We encourage you to contact us first if you have concerns about how we process your personal data, so that we have the opportunity to review and respond to your request.
15. How to exercise your rights
You can exercise your rights by contacting us using the contact details below.
We may need to verify your identity before responding to your request. If you make a request through an authorized representative, we may ask for proof that the representative is authorized to act on your behalf.
We will respond to your request in accordance with applicable data protection law.
16. Third-party websites and links
Our website may contain links to third-party websites, platforms or services. We are not responsible for the privacy practices, security or content of third-party websites or services.
If you follow a link to a third-party website, we recommend that you read the privacy policy of that website or service.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, services, legal requirements or privacy practices.
When we update this Privacy Policy, we will publish the updated version on our website and update the “Last updated” date. If we make significant changes, we may provide additional notice where required by law.
18. Contact information
If you have questions about this Privacy Policy, how we process personal data, or if you would like to exercise your rights, please contact us:
Anatomic Studios Sweden AB
Company registration number: 559037-3261
VAT number: SE559037326101
Södra Promenaden 9
211 29 Malmö
Sweden
Email: support@anatomic-studios.com
Phone: +46 40 151 144
For the purpose of applicable data protection laws, Anatomic Studios Sweden AB is the data controller of your personal data.