We, Anatomic Studios Sweden AB with company registration number 559037-3261 (“Anatomic Studios”), are responsible as data controller for the processing of your personal data. All references in this privacy policy to “we”, “us” or “our” should be considered a reference to Anatomic Studios. Our contact information is included in the end of this privacy policy. We respect your privacy and are committed to protecting your personal data.
This privacy policy applies to our processing of your personal data when you visit Anatomic Studios website or web shop (jointly referred to as “Website”), anatomic-studios.com and anatomic-studios.com/shop. This privacy policy also applies to our processing when you as a customer, or representative of a customer, use our products and services offered by Anatomic Studios on the Website. This privacy policy, inter alia, contains information about the purposes for which we process your personal data, with whom we share it, and what rights you have in relation to your personal data.
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Anatomic Studios processes your personal data for the purposes set forth below. For each purpose Anatomic Studios must have a legal basis. A legal basis could e.g. be (i) your consent to the relevant processing activity, (ii) that the processing is necessary in order for the performance of a contract to which you are a party, or (iii) that Anatomic Studios or a third party has a legitimate interest to process the personal data which is not overridden by your interest of not having the personal data processed. In the tables listed below, the categories of personal data, retention period and legal basis that Anatomic Studios relies on for each purpose will be identified.
Purpose | Processing activities | Categories of personal data |
Administrating customer’s purchase of products. |
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Legal basis: Legitimate interest. This processing is based on Anatomic Studios’ legitimate interest of providing its products and services to customers. |
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Retention period: Anatomic Studios will process the information for 36 months upon termination. |
Purpose | Processing activities | Categories of personal data |
Marketing of our products and services. |
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Legal basis: Legitimate interest. This processing is based on Anatomic Studios’ legitimate interest of marketing its products and services. |
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Retention period: Anatomic Studios will process the information for 36 months upon termination. |
Purpose | Processing activities | Categories of personal data |
Customer support |
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Legal basis: Legitimate interest. This processing is based on Anatomic Studios’ legitimate interest of providing support to its customers. |
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Retention period: Anatomic Studios will process the information up to 36 months after closing the support ticket. |
Purpose | Processing activities | Categories of personal data |
Administration and improvement of the Website |
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Legal basis: Legitimate interest. This processing is based on Anatomic Studios’ legitimate interest of maintaining and improving the functionality and user experience of the Website. |
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Retention period: Anatomic Studios will process the information up to 24 months after your visit on the Website. |
Purpose | Processing activities | Categories of personal data |
Financial management |
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Legal basis: Legitimate interest. This processing is based on Anatomic Studios’ legal obligation of bookkeeping in accordance with applicable Swedish laws. |
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Retention period: For bookkeeping purpose, your personal data will be processed for 7 years in accordance with the Swedish Accounting Act (Sw. Bokföringslag (1999:1078). |
We solely use personal data as relevant in each specific case in order to handle any customer complaints or defend and/or establish legal claims. We will generally process such personal data for 10 years from creation or for the time necessary to fulfill the purpose in the relevant case. This processing of your personal data is based on our legitimate interest.
Anatomic Studios collects your personal data directly from you when you send us inquires, visit the Website or order products from the Website.
In order for us to fulfill the purposes in section 3 it is necessary for you to provide us with certain personal data. If you do not provide us with the personal data, we may not be able to fulfill our obligations towards you and you will consequently not be able to use our products and services. We will inform you of what personal data is required when asking you to provide your personal data.
In order to fulfill the purposes listed above, Anatomic Studios may share your personal data with the following recipients.
Anatomic Studios may transfer some of your personal data to countries outside the European Union (“EU”)/ European Economic Area (“EEA”). If the EU Commission has not decided that a country listed below ensures an adequate level of protection for your personal data, then we will provide a description of the safeguards implemented by us or the legal basis relied on by us to ensure that the transfer of your personal data is in compliance with European data protection legislation. For more information on whether we have transferred your personal data outside of the EU/EEA, what countries your personal data has been transferred to and what safeguards Anatomic Studios has implemented, please contact us using our contact details listed in the end of this privacy policy.
In the following link you find information about the countries outside EU/EES that according to the European Commission fulfill the adequate level of protection for transferring personal data: link.
Below is a summary of the rights you have under European data protection legislation. The exercise of these rights is free of charge and you may exercise the rights by sending an email or mail to the contact details at the end of this document. Please do not hesitate to contact us should have any questions regarding your rights (see contact details in the end of this privacy policy).
Note that Anatomic Studios will always assess a request to exercise a right to determine whether the request is valid. All rights listed below are not absolute and exceptions may apply.
In addition to the rights set forth below, you always have the right to lodge a complaint with a supervisory authority regarding Anatomic Studios’ processing of your personal data.
Swedish Authority for Privacy Protection (Sw. Integritetsskyddsmyndigheten) is the supervisory authority in Sweden that is responsible for monitoring the application of current data protection legislation. If you believe that we are processing your personal data incorrectly, we encourage you to contact us in the first instance so that we have the opportunity to review your views. However, you can always submit your complaint to the Swedish Authority for Privacy Protection.
You may come in contact with us through the following communication channels:
Anatomic Studios Sweden AB
559037-3261
+46 40151144
Södra Promenaden 9
211 29 Malmö
Sweden
info@anatomic-studios.com
SE559037326101
Anatomic Studios may, at any time and for any reason, make amendments to this privacy policy by publishing the updated version of the privacy policy on the Website. The updated privacy policy will be applicable with immediate effect upon publication, however it will not apply retroactively. Upon making a significant change to this privacy policy we will publish information of this on the Website.
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